The client, a yoga instructor in Brazil, approached me to design a promotional flyer for her new yoga classes. As she was in the early stages of her business and had not yet developed a logo, she requested the inclusion of an illustration to represent her brand identity.

 

Colour: I opted for a serene sage tree color palette to evoke a sense of tranquility and harmony, reflecting the essence of yoga practice.

 

Illustration: Utilising resources available on Canva, I selected an illustration that resonated with the client's vision and encapsulated the spirit of yoga. While not custom-made, the chosen illustration served as a fitting representation of the client's brand for the time being.

 

Typography: The font selection was purposeful; I chose a font that not only complemented the overall design aesthetic but also mirrored the Mountain Pose in yoga, aligning the visual elements with the theme of the flyer.

 

The resulting flyer design effectively communicates the client's brand identity and the essence of her yoga classes, creating a harmonious blend of visuals and messaging tailored to her target audience.